I love me some Google! Think about it. How many companies do you know of that launch as many free services that positively affect so many people all over the globe? Google Search, YouTube, iGoogle, Google Reader, Google Maps, Gmail, Docs and Spreadsheets, Google News, not to mention Blogger, and the list goes on and on.
Over the last few months, I have come to depend greatly on Google. In fact, ask yourself of all the online (or brick-n-mortar) companies out there, which ones would you miss the most if they disappeared tomorrow? John Moore at Brand Autopsy has an interesting series along those lines.
Of course, Google's services aren't completely free. Instead of subscriptions or fees, you "pay" for all of their services through advertising noise. Or another way of saying it is that marketers pay for your and my web services (and eyeballs) with their ad budgets. And web 2.0 is proving that advertising is a "price" many many people are willing to pay.
More on that later.
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